In the study we also wanted to know on which specific platforms most reviews are read. The top review platforms in Germany are Amazon Google Ebay Otto Idealo Saturn & Media Markt Check Trustpilot Zalando Social media Facebook Instagram and YouTube Search platforms are given the most trust in Germany and the most reviews are read on them although these are the ones that struggle most with the problems of fake reviews. In the Netherlands Amazon is only the th most popular platform for reviews. How the most popular review platform Amazon is fighting fake reviews Amazon has been fighting fake reviews for years but with little success so far.
The software provider Reviewmeta determined in that every th Amazon review is a fake. Last year the BBC reported on an investigation by consumer advocate Which They examined reviews on Amazon of which were from unverified purchases. An example is a set of headphones from an unknown brand called Celebrat. The Specific Database product had reviews all five-star unverified and sent out the same day. This strongly suggests automated reviews. Amazon introduced a new rating system earlier this year. This could finally solve the big problem of fake reviews as tn explains. Buyers can easily assign stars with just one click. Star rating is now limited to those who actually want to buy the product.
They appear as verified buyers. Amazon hopes that the simplified star rating will increase the number of ratings which will help to correct the overall rating of the product even if fake reviews are still submitted or exist. How consumers can protect themselves from fake reviews Consumers who want to protect themselves against fake reviews can read reviews on platforms that have a secure review verification system and only publish verified reviews. Verified reviews verified that the person actually had an experience with the company.