Therefore, it is essential that you perform a thorough analysis of the entire website. If you fail to explore before making changes, you're essentially shooting in the dark. If you are new to auditing, start by choosing a good mining tool. I recommend Screaming Frog's SEO Spider because of its simplicity and reasonable price. However, if you are looking for free, BeamUsUp is another great tool to use. Start by entering your website in the URL field. You can also choose your subdomains (if any) to explore.
This process is a key element of a successful audit. It forms the roadmap for the rest of the task and should always be the first step. 2. Not prioritizing accessibility Simply put, if search engines and users can't get to your website, all the time and resources you jewelry retouching service spend designing your landing pages and creating your branded content is basically worthless. value. That being said, you want to put search engines in the best position to index your website. Now you don't need search engines to crawl and index every file on your site. You can use your robots.txt file to specify
which pages and folders to crawl and which not. This is what a robots.txt file might look like: In the screenshot above, the website owner has “prohibited” crawling of certain sections of the website. It is important to check this file to ensure that you are not restricting crawlers from accessing important sections or pages of your website, as this may not bode well for your rankings. Individual pages can be blocked from search engine indexes using the meta robots noindex tag.