The principle is simple: after taking a photo or video, you can add a geolocated filter with the name of the place where you are. snapchat-geolocated-filters-geofiltersIf the filters were first generated by SnapChat, you can now create and submit your own filters to the social network. Similarly, sponsored geofilters can be purchased on demand, as part of an event, for a company, etc. Sponsored geofilters, first used by McDonald's, have become widespread. Hotels are also getting involved, as these examples from Starwood Hotels and W Hotels demonstrate. snapchat-filter-starwood-hotelsfilters-snapchat-w-hotels Just like SnapChat.
Facebook is currently rolling out its filter creation tool. It can also apply to videos. The purchase of sponsored filters is, you guessed it, reserved for very large budgets, because fax list of their wide deployment. Facebook Canvas The ad creation formats developed by Facebook are always more innovative. One of the latest is the Canvas , a mobile storytelling in the form of photos and videos . It offers many possibilities for immersive and fun experiences that tourism players can.
Easily appropriate. Canvases are also not only available for sponsorship, you can choose to create them in a free format as a simple publication to promote your page, or sponsor them to extend your notoriety thanks to an innovative format. Demo Facebook Canvas – Club Med / Spin Interactive from Spin Interactive on Vimeo . 360° photos and videos On Facebook, it is possible to publish 360° photos and videos (even live!), always with a view to an immersive and interactive experience.