Mailchimp is one of the most popular email software out there. It is visually appealing, affordable, and easy to set up. Mailchimp’s tools are used to help create and send the right message on the right channels. However, just like any software, there can be a learning curve associated. Lucky for you, we have put together this list on how to use Mailchimp like a pro! Get Familiar Before you jump into sending emails, I suggest getting familiar with the platform. There is nothing more frustrating than being on a time crunch to send an email, and you don’t know how to do something. Mailchimp is very user-friendly, so this shouldn’t take too long and can be well worth it. It’s also helpful to play around with different email templates and learn how to use all of the creative functions. When you get around to actually creating and sending your first email, you will be less overwhelmed with all of the options.
If you need help, Mailchimp has an extensive list of guides and tutorials here. Add Contacts Adding your contacts to your Mailchimp account is very simple. There are three options you can choose from. The first is adding a single subscriber to an audience. You have to manually add the single subscriber’s information, so it’s not the best way to add contacts if you have a lot of contacts. The next way is to import your Business Phone List contacts to Mailchimp from a .CSV file. This is super easy to do, and a lot more time efficient than adding individual contacts. You will just need to have the email address, first, and last name in your file. The final way is to import your contacts from a software that integrates with Mailchimp. With their Zapier integration, you can connect your Mailchimp account to thousands of software like CRMs, spreadsheets, and Facebook. Set Up Your Audience When you set up your account, Mailchimp automatically creates one audience. Generally, Mailchimp says that one audience is enough. One audience is easier to manage than multiple. However, not every business will be able to function with one audience. For example, you may offer a variety of products that interest different demographics.
They might get annoyed if they see products that they are not interested in and will be more likely to unsubscribe. In your audience tab, you can manage your tags, segments, sign up forms, and surveys. These are all important features that can help you gain more subscribers and keep them engaged. Tags Tags are an important feature that not enough people take full advantage of. You can use tags, groups, and segments to organize your subscribers. They are completely customizable, and you can create as many or as few as you need. Before you start adding tags to your account, it can be helpful to brainstorm how you would like to categorize your subscribers. You can view the tags on your contact table. There are a few ways you can add tags to your subscribers. The first is when you are importing your clients, you can add one tag to the entire import. You can also add tags when you are adding individual subscribers. The last way is by creating a landing page signup form, which we will talk more about below.