low-code automation, which allows people to do some of the most common automation setups through a visual interface, but lets people with programming skills program in their own code to improve this functionality. What can you do with marketing automation? Automatically welcome and nurture new leads Do you have new subscribers or new customers? it's great ! Build a direct relationship with them by sending them an automated, spaced email stream to keep your brand at the top of mind.
Known as the "welcome sequence Malaysia phone number list this practice is common in the email world, but it can also be accomplished through text messages. Also, if your subscribers have to wait a while for you to write to them manually, they may have forgotten why they were interested in you in the first place! Up-sell or cross-sell to existing customers Automated marketing campaigns can also be used to cross-sell or up-sell related products or services after conversion. Automations can be set up to add customers to drip sales campaigns after purchasing a specific product to focus on the next logical purchase. This could be an upgrade to their existing service, or it could be a new product that strengthens their relationship with their current purchase.
Automated campaigns can also be used to remind recurring product updates or restocks, or to market seasonal products to people who have shown interest in the past. Encouraging older prospects to re-engage with drip marketing campaigns — no matter the format — isn’t just for new customers. If you identify a subset of older prospects who have cooled off a bit, you can use the engagement data you have about them to create an automated campaign to answer their concerns and get them back converting. Orchestrate complex cross-channel campaigns Omnichannel automation tools can help you plan and execute complex logical processes across different platforms to easily pull lines across all channels. The only limit to complexity is your imagination! Ubiquity is a great marketing strategy.