Media referral visits to my site: Screenshot showing Google Analytics stats And you might be thinking “sure, but social traffic doesn’t convert.” Well think again! In the last 30 days, Twitter traffic alone has added 68 new subscribers to my email list: Screenshot showing page traffic sources It’s a beautiful cycle! Pro Tip: Share also provides valuable analytics. You’ll be able to view which channels are generating the most social engagement… Screenshot showing social media traffic sources And,
track which specific posts are most popular among your readers: Screenshot showing top pages for a site Case studies and expert roundups are by far my most popular content when it comes to social engagement. I think I’ll do more Telemarketing list of that :) SETTING UP SHARE Once you have the Share app installed, navigate over to the you want to show the share icons: Screenshot showing Sumo share buttons settings Here’s what your social sharing buttons will look like when placed
at the bottom of your site: Screenshot showing Sumo share buttons In the Settings tab you can select the different social accounts you want to feature on your Share bar: Screenshot showing Sumo share buttons settings To keep it clean, I only include a maximum of six channels. Those I’m actively engaged on. In the Settings tab, I also enabled Smart Mode so the most popular social networks (based on share count) are always placed at the top: Screenshot showing Sumo share buttons settings High