Momo is a pan-entertainment and pan-social platform based on geographic location. It is a social app for strangers. This article is about Momo's product analysis report, let's take a look~ Article structure: Momo introduction Market analysis user analysis Quick chat function analysis and optimization Summarize 1. Introduction to Momo Momo is a pan-entertainment and pan-social platform based on geographic location, and is currently the most successful stranger social app in China. Its business mainly covers stranger social networking based on geographic location, chat rooms, social games, video and live broadcasting. Functional Framework Diagram Momo's vision is to hope that people can discover the beauty and novelty around them through
the mobile Internet, so that people can connect with the people they should connect with. This article analyzes the Momo product as a whole, and gives optimization suggestions for Momo Kuaichat. 2. Market analysis 1. Market Analysis of Stranger Social and Live Streaming Momo's main business is social networking with strangers and live phone number list broadcasting. Generally speaking, the domestic social networking and live broadcasting markets have good growth potential. (1) There is a lot of room for growth in the Chinese stranger social market According to iResearch's survey, during the period from 2015Q4 to 2016Q4, the number of users of social networking applications for strangers in China increased by 19.6%, and the number of users increased by about 20 million
every quarter. It will continue to grow in the coming years. Although the growth rate of the Chinese stranger social market is stable in each quarter, its growth rate is declining. The quarterly growth rate has gradually decreased from 9.32% in Q2 2015 to 3.61% in Q4 2016. As the growth rate of users of stranger social networking has slowed down, increasing the payment rate and user stickiness will be the development direction for the stranger social field in the future. (2) The number of live online users in China has grown significantly since 2015 According to the data provided by iResearch: from 2015 to 2018, the number of users watching live broadcasts in China more than doubled, and the total number of live broadcast users in 2019 will still maintain a
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