Based on this customer profile, the Whatsapp Mobile Number List AI identifies the most relevant users for your campaign goals. Even if they have never been to your site. Ultimately, Quantcast focuses primarily on influencing and by definition uses a data-driven attribution model. This distinguishes it from Google, which still focuses a lot Whatsapp Mobile Number List on direct interaction and directly chargeable attribution; last click model. Self Service platform For a long time Quantcast only worked on a managed basis, a collaboration in which everything is outsourced and there is no longer any control over budgets. Also known as direct purchasing. However, since 2020 they have been offering a Self Service platform for the Performance Whatsapp Mobile Number List Product. (Only in the US, the branding product can also be used in the Self Service platform.
This will soon also be available for the Whatsapp Mobile Number List rest of the EU.) You have control over your campaigns as you are used to from Google Ads, Double Click and Adform. The platform does not retrieve the data from search engines or logged in visitors from browsers and therefore continues to work independently Whatsapp Mobile Number List of the largest exchange. They also now run tests to deliver completely cookieless comparable results. The platform hosts your ads, runs deals and shares current data about your target audience. Think of who you have reached and/or they have interacted with on your site. In concrete terms, they Whatsapp Mobile Number List can also make your conversion data smarter.
Still, Quantcast doesn't feel Whatsapp Mobile Number List complete. They can serve all kinds of media such as video, native and rich media. However, the performance of those specific products does not seem so strong compared to results from collaborations with DPG or Azerion. Which brings me to the next trend that contributes to the Whatsapp Mobile Number List fragmentation: publishers who are investing in tech themselves to offer more relevant ads and audience segments. 2. The publishers enter the playing field Many large publishers, such as Spotify or De Persgroep Media (DPG), are busy behind the scenes with solutions that you can only Whatsapp Mobile Number List use if you buy directly from them, or manage them. That's nothing new of course. But as soon as you understand that because of cookieless advertising you can only use segments of Google in Google products, the world of digital advertising suddenly becomes very small.