Digital marketing is the promotion of products or services using digital channels like search engines, websites, social media, email, and mobile apps. Unlike traditional marketing, it allows businesses to connect with their audience in real-time and track results instantly.
Key strategies in digital marketing include:
Search Engine Optimization (SEO):Â Improving website visibility on search engines.
Social Media Marketing:Â Engaging customers through platforms like Instagram, Facebook, and LinkedIn.
Email Marketing:Â Sending personalized messages to a targeted audience.
Content Marketing:Â Creating valuable content to attract and retain customers.
Digital marketing is cost-effective, data-driven, and essential for any business looking to grow in today’s online-first world. As more people spend time online, having a solid digital presence is no longer optional — it’s a necessity.
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